CHA (Craft & Hobby Association) member Inflexion Interactive and client EK Success “bedazzle” onlookers at the NYC Toy Show.
In the midst of strange gizmos and gadgets, arts and crafts specialists EK Success introduced SMASH, a product that’s readily been grabbing the attention of the scrap booking elite both far and wide.
The soon-to-be popular “Smash Book” is a portable scrap book journal that encourages users to not only create albums, but to socially interact with like minded enthusiasts online exchanging ideas and showcasing their talents (think Facebook for scrap bookers).
In turn, EK Success enlisted New York, New Jersey and Connecticut based marketing communication expert’s Inflexion interactive to help make this dream a reality and bring this sub-culture soaring into the 21st century.
What’s next, you ask? Well, flying cars won’t be available for a few years, so in the meantime watch in awe as scrap booking leaves the kitchen table and becomes, dare I say, “socially” accepted!
