At Inflexion Interactive we’re always recognizing greatness, so of course we had to give a shout out to the finalists of the 2015 REGGIE Awards Gala.
For those of you who don’t know, the REGGIE Awards are one of the premier industry awards recognizing the cream of the crop in Brand Activation marketing. Organized by the BAA (Brand Activation Association), the REGGIES close out the annual BAASH (Brand Activation Association Showcase), which will be taking place April 13-15, 2015 in Chicago.
As members of both the New York and national chapters of the BAA, Inflexion was proud to enter a submission on behalf of Sabra Dipping Company and to have one of our very own, Managing Partner, Scott Delea, partake in the judging process.
“The judging process was extremely well organized by the BAA and ensured that the best-of-the-best were acknowledged,” says Delea. “Any one of the nominees truly created unique and impactful campaigns that deserve recognition.”
Check out our entry for Sabra Salsa Love here:
A big congratulation to all of this year’s finalists and good luck at the gala on April 15th! We’ll be there rooting you all on from the crowd.
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Program |
Brand |
Agency |
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Age Specific |
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Back to College 2014 |
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Kids vs. Pros: MLS Soccer Showdown |
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Whatever USA – An #Upforwhatever Weekend |
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Best Cause, Green or Corporate Responsibility |
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Marie Callender’s Comforts From Home Project |
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Scott Naturals “Toss the Tube” |
Kimberly-Clark, Scott Naturals Tube-Free Bath Tissue |
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SF SPCA |
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Business – to – Business |
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Fleetmatics – Truck Whisperer |
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The Penfolds House |
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| Time Warner Cable Business Class | ||
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Content Marketing |
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Doritos and Mountain Dew: Every 2 Minutes |
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IZZE Friendsday Night |
Naked Emerging Brands |
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Liquid-Plumr Scores In-Store with Hunky Plumrs |
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Creativity & Innovation |
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Doritos and Mountain Dew: Every 2 Minutes |
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SF SPCA |
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Spirit Airlines Bare Fare Campaign |
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Digital & Mobile |
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9Lives Cat’s Eye View |
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Mike’s Hard Lemonade “Mikehacks” |
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State of Montana Turns $25K Investment into $6.9MM |
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Entertainment |
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Every Witch Way Campaign |
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The Voice 360: Be The Coach |
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Time Warner Cable Studios |
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Experiential Marketing (Budget Under $1,000,000) |
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SF SPCA |
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Target Hair Food |
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TNT DALLAS Gas Station Takeover |
Grey Advertising | |
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Experiential Marketing (Budget Over $1,000,000) |
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Happiness Flag |
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Mario Karting Reimagined |
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Whatever USA – An #UpforWhatever Weekend |
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Gamification |
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Doritos and Mountain Dew: Every 2 Minutes |
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Protect It Or Lose It |
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Wrigley: 5 Gum® TRUTH OR DARE Promotion |
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International/Global |
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Call of Duty Championship 2014 presented by Xbox |
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McDonald’s GOL! FIFA World Cup Global Activation |
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Rio2 Goes Global with Western Union |
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Local, Regional Market |
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SF SPCA |
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Top It Like a Texan |
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We Are Boston |
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Loyalty |
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Campbell’s Labels For Education / Grand Stand For Schools |
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Nick Jr. Birthday Club |
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REI Village Mobile Tour |
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Multicultural/Lifestyle |
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Heineken Champions Express |
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JCPenney: Soccer is for Girls |
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Rio2 Flies High with Western Union |
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National Consumer (Under $3,000,000) |
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Jack’s® Frozen Pizza – The Official Pizza of the Grill |
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Love. Say it with Milk-Bone® |
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The Rebirth of Camacho Cigars |
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National Consumer (Over $3,000,000) |
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Helpful is Beautiful |
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Mike’s Hard Lemonade “Mikehacks” |
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Tequila Don Julio – Make Your Move |
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New Product Launch |
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Doritos and Mountain Dew: Every 2 Minutes |
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LG’s The Art of The Pixel |
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Tide Oxi Product Launch |
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Partnership |
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Disney Summer Partnership |
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Eight O’Clock Coffee Central Perk |
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Marie Callender’s Comforts From Home Project |
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Retailer-Specific Program |
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Helpful is Beautiful |
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Pringles Flavor Slam at Walmart |
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Target Hair Food |
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Shopper Marketing |
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Helpful is Beautiful |
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OREO |
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Pantene Haircast |
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Small Budget (Budget less than $250,000) |
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Mike’s Hard Lemonade “Millionth Fan” |
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SF SPCA |
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The Bar That Jack Built |
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Social Media |
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McDonald’s #forRMHC |
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Mike’s Hard Lemonade “Millionth Fan” |
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Verizon #WhosGonnaWin |
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Sponsorship and Licensed Property |
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Doritos and Mountain Dew: Every 2 Minutes |
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Friends 20th Anniversary Promotion |
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McDonald’s GOL! FIFA World Cup Promotion |
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