Mar
31
2011
Is Email Marketing a Sinking Ship?

Is Email Marketing a Sinking Ship?

Despite spotlights on social networking and mobile marketing, consumers prefer email over any other form of electronic communication.

While there is continued confusion and debate on how to analyze social networking impact, the potential return-on-investment remains solid for email marketing campaigners. And while activity is growing from mobile phone usage—not everyone is acting just yet—just about everyone you know uses email. That’s not about to change anytime soon.

Email influences everything we do. It is the gateway to signup for hot deals and information from trusted brands. E-newsletters inform us. Email invites bring us to local events. And our email inboxes are required to activate just about anything we do online. Since emails are such a vital part of daily life, why wouldn’t we want to reach our target markets within this space?

There has been a significant number of marketing-focused studies indicating that email campaigning is doing favorably well. StrongMail found that in 2011, Global business executives will increase more spending on email marketing to consumers than any other channel. In December 2010, Forrester Research reported that email marketing in the U.S. alone was expected to reach $2 billion by 2014.

When you consider email marketing for your business, you must think about how your target audience wants to be, well, targeted. Maintaining a consistent voice and tone is key to email success. Avoiding spam filters and ensuring CAN-SPAM compliancy are two vital musts. From email content to analyzing open rates and click-through rates, help is available to you.

To learn more about email marketing solutions, contact Inflexion Interactive.

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