On July 12th, 2011 Inflexion Interactive was a proud sponsor of the 7th annual Party With Purpose 5K, Kids Fun Run and after party.
The weather was hot and so was the competition as over 1,700 runners from throughout the New York metropolitan area descended upon Hoboken New Jersey’s majestic waterfront for what has now become one of the area’s most celebrated charity races.
With panoramic views of New York City and temperatures soaring well into the nineties, the day began with the ever-popular Kids Fun Run taking place in Hoboken’s own Pier A park. Keeping their “eyes on the prize”, area youth scrambled for positioning as they playfully navigated their way through the course and across the finish line. Weather first place or last, all who participated received a medal as well as an opportunity to connect with other local youth all in support of a great cause (fundraising for the Hoboken Boys & Girls Club and Jubilee Center).
As the evening progressed, 7pm marked the begining of the main event, the PWP 5K road race. Runners checked their watches, shook their legs, and wiped the beading sweat from their foreheads all in anticipation of the final countdown. As the clock struck zero, they charged over the starting line by the hundreds and began making their way through the course which runs along the waterfront on Sinatra Drive.
“One of the great things about this race is anyone can run it”- a bystander said as all age groups and skill levels were represented. As the advanced were jockeying for position, most were only in competition with themselves trying to beat their own personal best.
After a short time runners started filtering back across the finish line checking the official race clock against their own. The high temperatures and humidity seemed to take its toll as weary 5K-ers were dished out sport drinks by sponsors helping quench thirsts and bring contestants back to life.
As an added feature this year, runners were able to view real-time race results by scanning the backs of the race shirts with their smart phones. As race sponsors, we here at Inflexion Interactive created a custom qr code that when scanned with a qr code reader application (for ex. RedLaser), would take contestants to a mobile landing page which gave users the option to view real time race results, sign up to volunteer for future events and make donations. For more information on what qr codes or similar digital services can do for you please contact Inflexion Interactive.
Once race results were in, it was time to celebrate another year of continued success at the 5K after party located in Frank Sinatra Park. Revelers came in droves to cool down and socialize at the beer garden while listening to the live bands renditions of hits from the eighties and nineties.
A fitting end to an incredible evening of giving back.
