Mobile marketing is changing the way the healthcare and pharmaceutical industry communicates with both its network of doctors and consumers).
During direct-to-consumer communication, patients not only need to be educated on preventative measures and treatment options, they need information presented in a convenient and easily digestible way. That’s why Pri-Med shares “knowledge that touches patients” on innovative in-office posters with mobile-ready QR codes and updatable LED displays.
What are QR codes? It’s a quick response code that is readable by most smart phones. It is used to link consumers to handy information. Need an example? BusinessWeek.com explores “The New Normal.” Consider Dana Oshiro and Mashable.com’s five unique uses for QR codes.
Patient education—Pri-Med’s key direct-to-consumer market—is customized to easily blend medical practice details with Pri-Med’s Patient Education Center research and other insightful content. While hospital posters are physician targeted, many times linking calls-to-action to QR codes that provide simple point-and-click options that appeal to doctors, in-office displays offer real-time patient-focused content from Harvard Medical School and Physicians Weekly, LLC.
For Pri-Med, it isn’t just about convenient presentation; these communication tools fully embrace mobile technology. BBDO’s Chief Executive Officer Andrew Robertson shares a sentiment many of us in the agency world are beginning to realize as our Fortune 1,000 clients turn to digital…
“We are rapidly getting to the point where the single most important medium that people have is their wireless devices. It’s with them every single moment of the day. It’s genuinely the convergence box that everyone has been talking about for so many years.”
Once doctors or patients point their phones to QR codes or see what they need on waiting room displays, they are directed to online resources, which include micro-websites that provide highly focused information. At Inflexion Interactive, we’re helping Pri-Med create this valuable information funnel to help both doctors and physicians conquer medical challenges.
TIP: Follow the Mobile Marketing Association for the latest in mobile marketing trends for 2011.
The aim of both Pri-Med’s Patient Education Center and Inflexion Interactive’s mobile marketing strategies is to encourage effective and informed dialogs between physicians and their patients. With the soaring use of QR codes—plus mobile optimized content—it’s easier to meet that goal.
Read more about how QR codes and NFC technology are changing the way mobile marketing is done. To explore mobile marketing for your business, network or consumers, contact us.
