Mar
24
2015
CRM, API, SEO, OMG: 2015 MarTech Conference

CRM, API, SEO, OMG: 2015 MarTech Conference

No doubt there are a lot of marketing technologies out there. Just take a look at the chart laid out by chiefmartech.com for the 2015 MarTech Conference in San Francisco. If that doesn’t make your head spin then we don’t know what will.Digital Marketing Technology in 2015

It is impossible to keep up as a marketer in a digital world without the aid of marketing technologies. However, with so many options out there, how do you know which ones your clients even need, which ones work well together or which ones are just a waste of time and money?

This is a conundrum we know too well at Inflexion Interactive. Just ask our Sales and Marketing Operations Manager, Kelly Rainey, who is responsible for demoing dozens of marketing technologies on behalf of ourself and our clients.

“We recognize there are a large number of vendors whose services often overlap, and how time consuming and frustrating the decision making process can be,” says Rainey. “We want to help our clients make that transition and help them capitalize on their marketing spend and increase their ROI.”

This is why we’re looking forward to attending the MarTech Conference next week in San Francisco. MarTech is a 2-day “vendor-agnostic forum” featuring case studies and presentations from marketing technologists who are leading the industry for vendors, brands and agencies. In addition to the conference, MarTech has a vendor expo with over 65 solution providers as well as networking with marketing and IT leaders from across North America.

“Nowadays, there’s no separation between ‘digital marketing’ and ‘marketing,’” as Scott Delea, Inflexion’s Managing Partner often says. ”We’re all marketers in a digital world, and agencies like ours need to combine creativity, digital savvy and analytics to assist brands and companies.”

Will you be at MarTech? Let us know!

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