Inflexion Interactive teams up with the word-of-mouth marketing specialists at Escalate to help Sabra Dipping bring hummus to the masses—both online and in store.
To kick things off, Escalate is sending food trucks around to cities across the U.S. Free samples—along with share-worthy Sabra dip coupon books—are given away.
Next, to make this follow-worthy, social networkers can follow the trucks around the nation. They can interact. They can enter the sweepstakes through Sabra.com by entering codes printed on the coupon books. This is where Inflexion Interactive’s web design and social media teams go to work…
- Custom Website Design: We create a form page, thanks page and other internal pages for the contest. Custom web development was accomplished via a JAVA stack, with our partner RevSystems.
- Social Media Marketing: Inflexion Interactive then designed and developed the Sabra Taste Adventure Facebook tab, customized to do well on the Facebook platform and work with Twitter and Flickr feeds.
- Social Networking Expertise: With help from Escalate’s contest creators, we ensured “like” functionality that would make sharing fans a bigger part of the taste adventure.
Visit the Sabra Taste Adventure Sweepstakes website. Follow along through the Facebook fan page. To discuss social media marketing for your business, contact us.
