Mayo Clinic Center for Translational Science Activities (CTSA) needed a highly technical, database-driven website redesign to enhance the department’s online presence. The outdated site was difficult to navigate and had a high bounce rate. They wanted to represent the Mayo Clinic brand in a new way.
Inflexion Interactive’s enterprise web design team provided CTSA with three design concepts using three distinctive strategies. This initial choice helped CTSA quickly develop a desired look and feel for the site they had in mind. Throughout the web design and development process, we focused on the following:
- Better user-friendly navigation to decrease the site’s bounce rate
- A solid user-interface website design to enhance information sharing
- SEO-friendly meta data and alt tags to improve website visibility
With enterprise web development expertise, Inflexion Interactive provided 15 templates to help CTSA achieve more through the custom content management system (CMS). The website was cut and sent to CTSA’s in-house team. We worked with them to populate the site, test its features and take it live.
Whether rebranding or building a site that matches existing online business tools, we can help. To create a website that better serves your audience with user-friendly navigation, CMS-driven updates and SEO services, contact enterprise web design and development experts at Inflexion Interactive.
