Sabra Dipping Company—Inflexion Interactive’s favorite hummus, salsa and guacamole brand—wanted to take Sabra Salsa Love a step further. At Inflexion, we’ve executed a number of digital marketing and web design projects for the brand. To add a gamification element to the digital campaign, we built a one-of-the-kind karaoke game, that encouraged fans, not just farmers, to sing to tomatoes so they may grow a little faster this year.
Inflexion Interactive has created a number of successful games for international brands, including a game for IT solutions company VMware. Our online game team provided…
•Custom game illustration
•Animation and Flash development
•Copywriting and lyrics writing
•Custom game execution
Sabra Singing Farmer let fans record a video of themselves singing rock, country or hip hop to tomatoes. So far this karaoke experience has been a big hit across the nation (and in our office). The digital game added a unique, engaging aspect to the successful Sabra Salsa Love campaign.
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