EKSuccess Brands™ is a creative consumer products company. Their focus is providing scrapbooking, stamping, paper crafting, jewelry making and kids’ crafts products under nationally recognizable brands, including Disney, Sesame Street®, Marvel™, Girl Scouts and the U.S. Military to name a few.
With more than 10,000 innovative products, plus an email subscriber list of more than 167,000 — EK Success desired a powerful email marketing solution.
“We wanted to reach out to our customer base in new ways,” said EK Success’ Media Relations Manager Megan Thome. “We partnered with Inflexion Interactive to help us achieve our email marketing goals.”
Our team of email marketing experts provided a highly targeted process that utilized the reputable ESP tool, ExactTarget. This would help to ensure a higher lever of subscriber engagement.
As EK Success’ email marketing experts, we provided analysis to help…
- Develop irresistible email content.
- Improve email subscriber selection. Ensure CAN-SPAM email compliance.
- Enhance traceability of sent emails.
- Strengthen email brand consistency.
- Plus we revealed how emails have created impact through social media.
The result of our email marketing consultancy—auditing their email performance throughout 2010—yielded substantial opens (25%) and high click rates (9%). Since we helped them target new readers, subscribers increased to 300,000. Throughout 2010, there were no spam complaints.
EK Success is the leading product distributor of craft brands, so it’s vitally important that the company send the industry’s leading email content. Inflexion Interactive was proud to help this business analyze email success.
If you’re planning an email marketing campaign, contact Inflexion today.
