Mar
26
2014
Berentzen AG Names Inflexion Interactive Agency of Record

Berentzen AG Names Inflexion Interactive Agency of Record

Inflexion Interactive is the digital marketing agency tabbed to introduce Berentzen’s new products and increase brand awareness to the USA.

Inflexion Interactive has been selected as the creative and digital marketing agency of record for U.S. division of The Berentzen AG Group, a leading maker of premium alcoholic beverages, founded in 1758 with headquarters in Haseluenne, Germany.

“We wanted a digital marketing firm that not only understood the challenges we face, but also is adept at managing product launches online,” said Berentzen US President Scott Campbell. “We needed a trusted and savvy digital marketing partner. We found that in Inflexion Interactive.”

Inflexion Interactive began working with Berentzen AG in December 2013 after a thorough analysis of the business. The New Jersey-based creative and digital marketing agency will help introduce new product innovations and raise brand awareness in key North American markets. Work in 2014 will include a website redesign, creative promotions and social media campaigns.

“Our team was excited to begin work for Berentzen,” said Inflexion Interactive Partner Scott Delea. “The international liqueur brand gives us an excellent opportunity to leverage our expertise in creative, responsive website design and development, and social media.”

“Berentzen has exciting new product innovations launching this year. Inflexion Interactive has the means and know-how to break through the clutter so more people can experience the great products we have to offer,” said Berentzen US Marketing Director Brian Eckert. “We look forward to working with this strategic marketing team as they help us drive growth throughout the US.”

Inflexion Interactive

Inflexion Interactive is a full-service digital marketing agency that delivers award-winning, cross-media marketing solutions to mid-sized and Fortune 1000 companies. Their design, media and technology professionals provide an integrated suite of services including website design, development, mobile, online advertising, search, email and social marketing. The company is headquartered in Hoboken, NJ with clients located nationally. Follow Inflexion Interactive on Facebook and Twitter, or visit InflexionInteractive.com.

Berentzen USA

The Berentzen AG Group is an international maker of premium alcoholic beverages with headquarters in Haseluenne, Germany. Berentzen AG was founded in 1758. Berentzen AG is publicly traded on the German stock market. Its principal shareholder is Aurelius AG, a diversified investment company. For more information, visit: BerentzenUSA.com.

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The Webby Awards

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